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Fashion shouldn’t cost the earth… literally. We all know by now that the future of fashion is circular. In fact, new legislation in the EU is already holding brands accountable for the clothes they produce, and the UK is right behind with Extended Producer Responsibility (EPR) on the horizon - a new legislation that means producers are going to be responsible for clothes all the way up until the end of their lifecycle, including recycling or rehoming them once you’re done with them. That means change is no longer optional. The brands we love need to change things up, and so do we.
Sustainable fashion has definitely not always felt simple. Between high price tags, confusing certifications, and brands greenwashing left, right and centre, it can feel impossible to know what’s genuinely “good” for the planet, and what’s just good marketing.
That recycled plastic bottle t-shirt? Turns out it often comes from new plastics and energy-heavy processes. No wonder it all feels like a minefield.
That’s where we come in. At Reskinned, we’re making circular fashion feel achievable, affordable, and dare we even say it, fun.
We’ve teamed up with brands you know and love like TALA, Marks & Spencer, Oliver Bonas and Dune London so you can shop pre-loved styles without the second-hand stigma. Every item is ozone-cleansed, quality checked, and ready for its next life, so it feels just like buying new (without the price tag or the guilt).
And if you’ve never been a fan of rummaging through charity shop rails, don’t worry, shopping with us feels totally different. We want to demystify circular fashion and make it clear: it can actually be pretty simple.
Plus, circular fashion isn’t only about what you buy. Small everyday shifts, like using takeback schemes, swapping with friends, or repairing your favourites at a local tailor, can make your wardrobe more sustainable without costing you extra time or money.
We’re here to show you just how easy it can be.
Circular Fashion is the future of fashion
Circular fashion is changing the way we think about our wardrobes. The old cycle of buy, wear, throw away, sometimes after just one use, simply can’t keep going on. The earth can’t take it.
Instead, we need to start creating a loop: keeping clothes in circulation for as long as possible.That might mean you wear them again and again and keep loving them forever. Or maybe once you get bored of them, they find a new home with someone else. And when a piece really has reached the end of its life (we’re looking at you, spaghetti bolognese stains), it can be upcycled into something new or recycled into fresh fabrics and products.
So what does that look like in reality? These simple steps:
- Choose pre-loved over always buying new.
- Repair or tailor pieces to extend their life.
- Donate, swap, or resell when you’re ready for something different.
- Recycle responsibly when items are truly beyond saving.
At Reskinned, this is our mission. With over 30 brand partners already on the team, we’re making sure nothing you return ever ends up in landfill, and every item gets its chance at a second life (or third, or fourth).
Fashion shouldn’t be disposable, and now it doesn’t have to be.
Five Easy Habits to Support Circular Fashion
If you want to support circular fashion the simple way, here’s what you’ve got to do.
Shop pre-loved first
The simplest way to make sure your clothes are all circular is to shop pre-loved (or secondhand). That means that every time you find yourself looking for something brand new, you check pre-loved platforms like Reskinned or eBay, and see if you can find the same product, or something similar that’s pre-loved.
On Reskinned we also stock deadstock and returns from brands that couldn’t be resold on their website, so you can literally buy something brand new, still with tags (just tried on once) and it’s still supporting circular fashion. We told you it was easy.
The bonus is that by buying pre-loved, you’re usually getting a much better price on the item than buying it brand new. On our website, everything is up to 60% off RRP. Consider it our way of saying thanks.
Buying pre-loved can also mean shopping at local thrift stores or charity shops, or even car boot sales and online pre-loved platforms, but if you’re anything like us, you want to make sure you know something is going to fit well, look good and be from the trusted brand you love.
You know when you think you’ve scored a designer pair of heels online for an amazing price, and then they arrive and turn out to be cheap knock-offs? (Not such a good deal after all).
We work with the brands you love to share quality items that are built to last. And with our 30 day return policy, you don’t need to worry about getting stuck with something that doesn’t fit.
Repair rather than replace
We’re all guilty of tossing clothes into a dark corner never to return once they lose a button, a seam starts to fray, or the zip bursts. Even some of our favourite pieces of clothes can suffer this fate.
Most of us have that pile in the wardrobe: pieces we love but can’t wear because they need a little TLC. Too often, they gather dust before ending up in the bin, or at a charity shop where they may not even be resold.
Simple repairs are another easy way to embrace circularity. Whether you’re fixing them at home (it’s easy when you follow our mending tutorials) or taking them to your local tailor, you can give your clothes years of extra life, and if you fancy it, a touch of added character. There’s something special about wearing pieces patched with mismatched buttons or stitched up seams, telling a story of a life that’s fully lived.
Pass items on
One person’s trash is another person’s treasure, and passing on your old things once you’re finished with them means they can carry on being worn and loved long past the time you stop reaching for them.
Gift things to friends and family, resell your old clothes or donate them, or even go to a clothes swap and see what you can find in exchange for the things you don’t wear any more.
Use takeback schemes
And if you want to send us your old clothes through our takeback programmes, you can get a discount to spend on one of the UK’s top brands to make buying the replacement item a little bit less pricey.
Whether something is new with tags, but it just didn’t fit your vibe, or it’s completely in tatters, worn to the death, our takeback programme will provide a responsible solution to keep it out of landfill and protect the planet. Every item we receive is sorted by our team for resale, reuse or recycling based on the condition.
If you send items to us through our takeback programmes that aren’t in perfect condition, our in-house repair team will give them some love, making them feel as good as new for their next home. And if something really is past its best, we’ll pass it on to a local designer who can chop it up and create something brand new.
Care for what you own
We can keep our clothes for so much longer if we look after them. That means washing them at lower temperatures, avoiding over-drying and storing clothes properly.
No more mixing your coloured wash with the whites and hoping for the best, and no more hanging your knitwear on hangers (it stretches out the fabric).
When you care for things thoughtfully, you help them look and feel their best for longer, which saves you from having to replace them faster.
Reskinned Makes Circular Fashion Simple
At Reskinned, our mission is to make circular fashion straightforward for everyone, whether you’re clearing space in your wardrobe or looking for your next pre-loved favourite.
- We’ve partnered with over 30 leading brands, from outdoor specialists like Passenger and Finisterre, to everyday fashion labels like Marks and Spencer and Oliver Bonas, so you can return items you’re finished with and shop pre-loved in style.
- We have a zero-waste guarantee, meaning every item you return is rehomed, reused, or responsibly recycled. That’s truly circular.
- Our ozone cleansing technology refreshes garments without harsh chemicals or water waste, so every pre-loved piece is ready for a new chapter with a much lower carbon footprint.
- As a certified B Corp, we’re committed to creating real impact, building a system that works better for the planet, and everyone on it.
Join the Circular Fashion Movement
Are you ready to join the movement and be a true circular fashion forward-thinker?
When you choose secondhand, repair instead of replace, recycle what you no longer wear, or swap with friends, you’re doing more than saving money, you’re cutting down on waste and protecting the planet for the future.
Shop pre-loved favourites on Reskinned here, or send us your old clothes and get discounts on top brands here.