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Reskinned: Powering a more circular fashion future

19 Dec 2022

powering a more circular fashion future

We’ll proudly tell anyone who’ll listen that Reskinned are powering a more circular fashion future but what does that actually mean?

Helping brands and customers choose responsible end of life solutions for worn out garments

We make it easy for both brands and customers to engage with takeback schemes. From a brand’s perspective, we can get a takeback scheme up and running in just a matter of weeks and can support with end to end delivery, including communications. Brands can even educate customers at the point of sale on what they can do with their item once they no longer need it. The insights we’ve gained through experience in both takeback and recycling can be used by our partners to inform their sustainability roadmap.

From a customer perspective, it’s never been easier to opt for takeback over the bin. We accept returns in any packaging from home, have easy to use systems that don’t take hours for someone to navigate, and reward people for doing the right thing with discounts for their favourite partner brands. We also offer peace of mind with our 0% to landfill guarantee.

Continuing the loop by rehoming gently worn clothes

Anything that can be worn again will be worn again. There is no excuse for good enough quality clothes to end up in recycling or worse, landfill. The world now consumes about 80 billion new pieces of clothing every year. This is 400% more than the amount we consumed just two decades ago. We can’t continue how we are going.

We don’t rely on machines to guestimate the condition of clothes. Everything is sorted by hand and we take the time to make sure items are appropriately distributed to their final destination.

We rehome everything that we can. We even make in-house repairs to give damaged items a second chance at love.

Innovating the recycling industry to offer more fibre to fibre solutions

This is something that ticks along in the background but is the backbone of our vision for the future. We've got decades of experience in textile recycling so could not be better positioned to lead significant change in the UK textile recycling industry. We are the only people in the UK who currently offer fibre to fibre recycling and that’s not something we’re proud of. We want F2F recycling (also known as chemical recycling) to become the norm for clothes that deserve a second chance. Reskinned are investing in research to get to a place where all clothes can be turned back into a material which can be used for new clothes. We want to reuse what we can, slow down the overproduction of new fabrics and support a more circular production process which is kinder to people and the planet.

Keeping clothes out of landfill and finding new purpose for items that can’t be worn again

At the end of the day, we’ll do pretty much everything and anything to keep clothes out of the landfill. We know how damaging clothing graveyards can be for the environment. From toxic gas release to damaging ecosystems, it really isn’t a case of out of sight, out of mind.

We always find new uses for items that can’t be worn again (and that’s after several rounds of repairs and many homes). We work with emerging designers to provide feedstock for their upcycling inspired collections, and responsibly recycle clothes into useful materials that can’t be chemically recycled. We love a good store, and as we said before, like to ensure that there is shared responsibility with brand partners to build a more sustainable future together. That’s why we work closely with them to find creative uses for old clothes. End of life Sweaty Betty leggings are currently being turned into punchbag stuffing for their customers, and that's just the start.

We’re happy to collaborate with the right people to get to the future we believe in.

One where it’s easy to find new ways of passing on unwanted clothes. One where fibre to fibre recycling is a standard practice across the industry. One where we design with end of life in mind, so that clothes can last longer. One where clothing landfills don’t exist.

We are changing the fashion industry and powering a more circular economy.

Sign up to Reskinned to find out more about what we do and be the first to find out when drops are happening from the brands you love.

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