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Pre-loved fashion doesn’t start on a shop floor – it starts with someone spotting potential where others might not. At Reskinned, we’re all about keeping great clothes in circulation. But that only works because of people like Holly, founder of One Scoop Store, who has spent years championing vintage, resale and the art of a really good find.
Long before secondhand became mainstream, Holly was building a business rooted in consistency, curation and a genuine love for clothes with history. We sat down with her to talk about how it all began, misconceptions around pre-loved fashion, and how to shop more intentionally.
How did One Scoop Store start?
It’s a bit of a long story but, essentially, I got into reselling in 1995, at the age of 14. I used to love going to jumble sales, and one day I bought a 70s sheepskin coat for 20p (!!) and a dealer cornered me on the way out and offered me £25 for it. I was over the moon, and it became the start of something.
After that, every weekend I would go out buying and then sell to vintage stores or take pieces to a consignment store in the next town. I went to university in Brighton and carried on selling to stores and doing market stalls. Then with the arrival of eBay, I ran a shop there for a decade or so, before starting One Scoop officially 9 years ago on maternity leave. It felt like the natural next step after years of doing it in different ways.
Where do you source your products from?
Now that would be telling! No, it’s no real secret, it’s just consistency.
This is my full-time job so I’m looking in charity shops, going to car boot sales and markets, and buying from contacts I’ve made over the years every single day.
Over time you build relationships and you train your eye. I think that’s what people don’t always see. It’s years of experience that help you spot the pieces worth picking up. The key is just showing up regularly. The good stock doesn’t fall into your lap – you really have to go out and look for it.
What’s the biggest misconception about pre-loved fashion?
The attitude to pre-loved has changed dramatically, for the better. Years ago it was seen as something you only did if you couldn’t afford to shop full price. Now it’s more of a status symbol to love vintage fashion, and people are much more open to mixing old and new.
But I guess there’s still a misconception that vintage is more effort to shop — that you have to spend hours digging through rails or that it’s overwhelming. That’s definitely not the case with curated stores and sites, which make the process much easier. A good edit should feel considered, not chaotic.
We try to curate an edit that’s small enough to not feel overwhelming, but still offering choice. I think that balance is important — enough variety to make it interesting, but not so much that it feels like hard work. We also try to price fairly, as I think there is still a stigma that good pre-loved or sustainable fashion is expensive. It doesn’t have to be. You can find amazing quality without it feeling out of reach.
What’s your favourite piece in the store right now, and why do you love it?
Usually it’s something I’ve reluctantly cleared out from my wardrobe (I have a strict one in, one out policy) and I’m hoping it won't sell! I think if you’re curating pre-loved, you have to genuinely love what you’re selling, and sometimes that makes it harder to part with.
So it would currently be a 90s Issey Miyake pleated shirt. It’s such a versatile piece which elevates jeans and a t-shirt to a new level. It’s one of those items that looks effortless but makes a real impact. The cut and the pleating just do all the work for you.
Pieces like that are why I love vintage – they still feel modern decades late
If someone’s just starting their pre-loved journey, what’s your top tip?
I would say start small and stay in your comfort zone. Accessories are easy to find pre-loved, and are easy to buy online as you don’t have fit issues. That takes away a lot of the uncertainty straight away.
Use Pinterest or Instagram to get inspiration and keep a list of pieces you are looking for. That makes it easier to not feel overwhelmed when you are shopping in person, and keeps the search results more narrow if you’re online. Going in with a bit of focus really helps.
Don’t be tempted to buy something you don’t feel is “you” just because the price is lower – stick with what works for you and your lifestyle. It’s easy to get carried away with a bargain, but the goal isn’t just to buy something cheap.
It’s not about buying more, it’s about buying better.
At Reskinned, we know circular fashion isn’t built by one brand alone – it’s shaped by a community. From independent curators like Holly to everyone choosing pre-loved over new.
Because every time a piece finds a second (or third) home, that’s circularity in action.
You can watch our interview with Holly for a behind the scenes look at One Scoop Store.
Want to keep great clothes in circulation? Send us your unwanted pieces or shop pre-loved styles ready for their next chapter.