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Could your old worn-out jumper transform into your new favourite jumper? Now it actually can. Finisterre have created the very first Revive collection. Made in Yorkshire using 100% recycled materials, it’s a knitwear capsule made from old jumpers, respun into new yarn and knitted back together into jumpers and accessories you can buy and wear today. These are the very same pieces you’ve returned through Finisterre’s takeback programme over the past four years, all carefully sorted, ozone cleansed and stored by us, until they were ready to be transformed into something new. In an industry that generates over 92 million tonnes of waste every year, Finisterre wanted to make sure they were doing everything possible to keep the garments you send to us through the takeback programme in a circular loop. It sounds simple enough, but it’s a challenging and ambitious project, with very few brands having attempted it before, and one we’re very proud to have been a part of.
A partnership built for circularity
Finisterre were actually the very first brand to trust Reskinned with their takeback programme, and we’ve been working together since back in 2021. From day one, they approached takeback as a long-term commitment, and were ready to make big, bold and meaningful moves to ensure their practices were as circular and responsible as possible.
It’s been no surprise that Finisterre customers have fully embraced the takeback programme. Over the years, you’ve sent back pieces that were worn hard, loved deeply, and eventually reached the end of their wearable life. We receive items every week with stories attached, from favourite adventures to treasured memories, and moments that made these clothes as special as they are.
Some of the items returned are still in great condition, and these are repaired and resold through our pre-loved drops, which sell out within hours almost every time. Others, though, have simply seen too many adventures to be worn again.
We knew these pieces were too valuable to be recycled. But without enough volume to do something better, we had to wait. So from the very beginning, we carefully stored every piece of Finisterre knitwear that couldn’t be resold. The heavily worn, the unravelled, and the no-longer-wearable were tucked away in our warehouse until there was enough to do something exciting with.
With the Revive collection, those once-unsellable jumpers have been transformed into raw materials for entirely new garments, closing the loop and creating a circular system.
The Collaboration with Dr John G Parkinson and Iinouiio
Work like this doesn’t happen overnight, and it certainly doesn’t happen alone. The Revive collection was a true collaboration between Finisterre and textile recycling expert Dr John G Parkinson and his innovation studio iinouiio.
Dr John G Parkinson is a textile recycling expert based in Yorkshire, has been pioneering this work since 1977. Drawing on decades of experience, he has developed methods to recycle wool garments into new yarn from both knitted and woven waste streams, which made a truly closed-loop production cycle possible within the knitwear industry.
As modern textile production has accelerated over the past century, the UK’s wool industry, something Britain was once globally known for, has steadily declined, with Yorkshire mills becoming increasingly rare. That makes Iinouiio even more important, as the UK’s leading wool recycler, with specialist knowledge in mechanical recycling methods that date back to the 1800s.
The name “iinouiio” is an acronym for “it’s never over until it is over,” which reflects an ethos we share at Reskinned. What’s often labelled as “waste” is actually raw material waiting for another chapter, and we’re working hard to make sure that’s what happens.
With a lot of imagination, expertise and patience, the Revive collection was born. Taking a step further than just being recycled jumpers (which is a feat in itself) the brand was determined to make it possible for these garments to be made directly from old Finisterre knitwear that customers had already worn and loved.
The Revive capsule
The collection is simple.
A staple knit jumper called The Revive Jumper that is designed to be a staple piece, one that suits every wardrobe and basically all occasions, from windy beach walks to work meetings to lazy sundays.
And The Revive Beanie, an everyday essential that’s made from the same recycled wool blend, and keeps your head toasty warm all through the winter months.
These are pieces designed to live in your wardrobe and be loved for years and years, those timeless items that are lovingly repaired, always reached for and end up being passed on to loved ones when you’re finished with them.
The materials used in the Revive Collection
Each piece in the Revive capsule is made from:
- 80% pre-consumer recycled wool
- 20% post-consumer recycled wool, including 5% Finisterre feedstock from takeback
Pre-consumer wool comes from offcuts and surplus yarn created during manufacturing, something every brand produces. These fibres are often too short to be used in their original form, but can be carefully respun, so nothing goes to waste.
Post-consumer wool comes from those worn garments that are returned by Finisterre customers, and it is far more complex to recycle. Once a garment has been lived in, fibres may have been washed at different temperatures, stretched, shrunk or altered over time. That variability requires deeper cleaning, careful sorting and considered respinning to account for changes in the fibre.
The process begins with mechanically shredding the returned jumpers. The wool is then scoured and washed with hot water and detergent to remove dirt and impurities, before being carded, combed and spun into new yarn, ready to be knitted into its next form.
This is a challenge many brands have shied away from. It’s time-intensive, technically demanding, and difficult to get right. But Finisterre aren’t the type to shy away from a challenge, and with us and Dr John at their side, the brand were ready to take it on.
Why does this collection matter?
Blending pre- and post-consumer recycled wool at this level is difficult.
It requires long-term partnerships, deep technical expertise and real infrastructure to make it work. We’re incredibly proud that this project brought that ambition to life, and excited about what it can unlock for Finisterre.
And not only that. It also shows what’s possible across the wider fashion industry today, when a brand is determined to make circularity a reality. Dr John G Parkinson is in the process of creating the first UK luxury fibre and wool recycling line being installed at Camira Yarns in Huddersfield, we can’t wait to see other brands stepping up, investing properly, and taking on the challenge themselves.
You can find out more, and shop the Revive collection here, find your next pre-loved Finisterre piece on our website here, and send us your takeback here. You never know what your old clothes could end up becoming.