INTRODUCING: FRANCESCA, OUR BRAND PARTNERSHIP MANAGER

If you haven't already why not check out some of the other amazing team members here at Reskinned! Learn more about our Junior Brand Partnership Manager Grace, our Repair Specialist Lizzie, andour Marketing Manager, Coco.

Can you share a little about your journey as Brand Partnership Manager for Reskinned?

My career history has always been within fashion brands (previously Kurt Geiger & Dune London) but I started to become increasingly interested in sustainable fashion in 2022 and joined Reskinned right at the beginning of its journey.

It’s been really exciting seeing how quickly Reskinned is growing in the ever-evolving space of fashion sustainability.

Since I joined 2 years ago I’ve onboarded almost 20 new brand partners who we now run takeback and resale programmes for and been involved in exciting projects like powering the Ebay auctions for ITV Love Island’s pre-loved wardrobe.

What do you find most rewarding about your role?

I love feeling like I'm helping brands make a positive impact. The fashion industry has long struggled with its environmental footprint, so guiding brands to shift their business models towards sustainability is incredibly rewarding.

Watching companies transform and change their business model to be more planet-friendly makes me feel like I'm contributing to a significant change.

It’s inspiring to see the tangible effects of our efforts and know that we’re making a difference, one brand at a time.

Can you walk us through your typical day?

Most days are quite different!

As Brand Partnership Manager, I’m often out and about meeting with our brand partners, attending networking events and speaking about all things circular fashion at panel talks.

Other times you’ll find me down at our warehouse working with the warehouse team on guidelines for selecting the monthly brand resale drops or on a not-so exciting day head down in a spreadsheet crunching some numbers to demonstrate to potential brand partners how Reskinned can turn their problem stock into profit!

What do you enjoy most about working at Reskinned?

I am a real people person, so I thrive on working with our diverse brand partners, each with their unique challenges, goals, and audiences. Helping them on their journey toward full circularity is incredibly fulfilling.

Whether it’s brainstorming innovative solutions or celebrating milestones, I cherish every interaction.

Additionally, I work alongside the most amazing and hardworking team, learning something new from them every day. Their dedication and passion inspire me to do my best and push the boundaries of what we can achieve together.

What are your tips for shopping more sustainably?

Re-think and re-style the items you already have!

With inspiration from Pinterest, Instagram, and TikTok, I can usually create multiple different looks using the same few staples on repeat.

It's amazing how a bit of creativity can transform your wardrobe without spending any money!

If you really want to treat yourself to something new, why not shop second hand? Platforms like Reskinned, Vinted, and eBay are treasure troves for past gems at a fraction of the price.

Plus, you’re doing your bit for the planet by not buying new. Shopping second hand not only saves you money but also supports a more sustainable fashion industry. What’s not to love?

Francesca has been a key player in the Reskinned team as our Brand Partnership Manager. Her expertise in onboarding new brands and cultivating strong relationships has been instrumental in guiding them toward more circular and sustainable business models. Her ability to connect with and inspire brands has significantly advanced our mission of promoting pre-loved fashion.

Thank you, Francesca, for your dedication, strategic vision, and passion. Your work in building and nurturing brand partnerships is essential to our success, and your efforts in helping brands embrace sustainability are making a meaningful difference in the fashion industry.