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Fashion has an ocean problem, and most brands don't want to talk about it. Every time synthetic clothes are washed, tiny plastic fibres can enter our waterways. At the same time, millions of tonnes of unwanted clothing are discarded every year, with much of it ending up in landfill, rivers and oceans around the world.
Keeping clothes in use for longer helps reduce that impact. That's exactly what Reskinned is here to do.
But extending the life of clothing is only part of the solution. Protecting and restoring our oceans requires dedicated conservation work, too.
This World Ocean Day, we wanted to support the people doing that work.
From 8th–14th June, we're donating 10% of every sale on Reskinned to Blue Marine Foundation, a charity dedicated to protecting and restoring the world's oceans.
We've also curated a special Ocean Drop featuring pre-loved clothing, shoes and accessories from Finisterre, Dryrobe, Parlez and Passenger, brands inspired by life on and around the water.
Keep reading to learn why we chose Blue Marine Foundation, the impact they're having on ocean conservation, and why World Ocean Day is about much more than awareness.
Fashion and the Ocean
When people talk about fashion's environmental impact, the conversation usually focuses on carbon emissions and landfill. And rightly so. Both are major issues, and they're ones we talk about a lot at Reskinned.
But there's another side to the story that gets far less attention: the impact fashion is having on our oceans.
Tiny plastic fibres from synthetic fabrics like polyester, nylon and acrylic are now found throughout marine environments, from Arctic sea ice to some of the deepest parts of the ocean. Every time these fabrics are washed, microscopic fibres can be released into the water system. When you consider how much synthetic clothing is worn and washed around the world every day, the scale of the problem quickly becomes clear.
Then there's textile waste. Millions of tonnes of clothing are thrown away every year, and in places without effective waste management systems, much of it ends up in rivers, coastlines and the ocean. The fashion industry produces far more clothing than the world can realistically use, and that excess has serious consequences.
Keeping clothes in use for longer helps reduce the amount of waste entering these systems. Every garment that finds a second owner is one less item at risk of being discarded.
But extending the life of clothing can only go so far. Protecting and restoring our oceans requires dedicated conservation work on the ground, and in the water.
That's where Blue Marine Foundation comes in.
Who Is Blue Marine Foundation?
Blue Marine Foundation was founded with a simple but ambitious goal: to help restore the ocean back to health.
Their work focuses on protecting marine environments, supporting sustainable fishing practices, and helping damaged ecosystems recover.
Some of the ways they do this include:
- Establishing and defending Marine Protected Areas (MPAs), safeguarding important ocean habitats around the world.
- Tackling overfishing through policy change, legal action and collaboration with fishing communities.
- Restoring marine ecosystems by rebuilding habitats, supporting biodiversity and helping reverse decades of environmental decline.
It's no exaggeration to say that their impact has been immense. According to their 2025 impact report, Blue Marine Foundation helped:
- Put 446,620 square kilometres of ocean on the path to protection.
- Influence 29 changes to marine policy.
- Work alongside 266 conservation partners worldwide.
- Support 13,750 stakeholders across 12 countries.
But the numbers only tell part of the story.
Behind every protected coastline, restored habitat or policy change are years of collaboration with local communities, scientists, fishers and decision-makers. Lasting conservation only works when the people most affected are involved in shaping the solution, and that's an approach Blue Marine Foundation has built its work around from the beginning.
What Blue Marine Foundation Actually Does
One of Blue Marine’s key goals is supporting the global 30x30 target: protecting 30% of the world's ocean by 2030.
While around 10% of the ocean is currently covered by some form of protection, not all of these areas are effectively managed or enforced. In many cases, damaging activities can still take place despite the protected status.
This is where Blue Marine focuses a lot of its effort.
Creating a marine protected area is an important first step, but meaningful protection requires much more than drawing lines on a map. It means working with governments, communities and industry to ensure those areas are properly managed, monitored and defended over the long term.
That can involve securing legal protections, supporting enforcement, influencing policy, and helping governments resist pressure when commercial interests conflict with conservation goals.
Because ultimately, an ocean area is only truly protected if the protections are enforced in practice.
What That Looks Like in Practice
Blue Marine’s work spans everything from local conservation campaigns to international policy change.
In the UK, one of their most impactful initiatives has been the Bottom Line campaign, which highlighted a surprising fact: around 74% of England's inshore Marine Protected Areas were still open to bottom trawling.
Bottom trawling involves dragging heavy fishing gear across the seabed, damaging habitats that can take decades to recover. The practice also results in huge amounts of unwanted marine life being caught and discarded.
The campaign, supported by public figures including Stephen Fry and Theo James, gathered more than 17,000 signatures and helped trigger a UK government consultation on banning bottom trawling across 41 English Marine Protected Areas. If implemented, the measures would help protect around 30,000 square kilometres of British seabed.
You can join the campaign here.
Their impact extends far beyond the UK.
Blue Marine and their partners have helped:
- Establish Curaçao's first offshore marine sanctuary.
- Support efforts that increased marine protection commitments in Chile to more than 50% of its waters.
- Win a landmark case at the EU Court of Justice that strengthened protections for Indian Ocean tuna populations.
- Help bring the first World Trade Organisation Agreement on Fisheries Subsidies into force after nearly two decades of negotiations.
- Support the UN High Seas Treaty, which came into effect in 2026 and allows marine protected areas to be created in international waters for the first time.
This is the work that sits behind the statistics: years of scientific research, legal action, policy advocacy and collaboration with local communities, all working towards healthier oceans on a global scale.
Why Reskinned chose Blue Marine Foundation?
At Reskinned, our focus is on keeping clothes in use for longer. Every item that's repaired, resold or rehomed is one less item at risk of becoming waste.
Blue Marine tackles a different part of the problem. Their work focuses on protecting and restoring ocean ecosystems, helping marine environments recover from decades of damage.
They're different challenges, but they're connected.
Reducing textile waste helps prevent further pollution from entering our environment. Protecting and restoring the ocean helps address the impact that's already there. Real progress requires both.
That's why we've chosen to support Blue Marine this World Ocean Day.
From 8th–14th June, 10% of every sale on Reskinned will be donated directly to the charity. We've also curated a special Ocean Drop featuring pre-loved clothing, footwear and accessories from Finisterre, Dryrobe, Parlez and Passenger, brands inspired by life on and around the water.
So if you're looking for a reason to buy pre-loved, this is a pretty good one.